{"id":32117,"date":"2016-08-05T12:05:05","date_gmt":"2016-08-05T12:05:05","guid":{"rendered":"https:\/\/ezaccounting.com.sg\/the-accountant-and-financial-statement\/"},"modified":"2022-02-24T09:37:05","modified_gmt":"2022-02-24T09:37:05","slug":"the-accountant-and-financial-statement","status":"publish","type":"post","link":"https:\/\/www.ezaccounting.com.sg\/blog\/accountant-financial-statement\/","title":{"rendered":"The Accountant and Financial Statement"},"content":{"rendered":"

The Accountant and <\/strong>Financial Statement<\/h1>\n

Business owners don\u2019t have a boss to give them feedback, so many use their annual Profit & Loss<\/a> (P&L) statement as their performance evaluation.<\/p>\n

If their P&L shows more revenue and more profit than last year, business owners draw the conclusion that they did well; and they would typically consider a drop in either area as equivalent to an F on their report card.<\/p>\n

The P&L, however, is a backward-looking measure and does little to assess the value of the business. In fact, sometimes more profit can be in direct conflict to more value.<\/p>\n

When profit is the enemy of value<\/strong><\/p>\n

Here are some examples of immediate profit vs. long-term value:<\/p>\n

An owner may choose to invest in building a sales force instead of handling business development<\/a> herself. The company would be more valuable with a sales team, but perhaps would suffer a short-term dip in profitability as the sales people get their feet and customers are weaned from a charismatic owner.<\/p>\n

Investing in Search Engine Optimization services will show up as an immediate expense, dragging down a company\u2019s profitability with little payoff until Google\u2019s algorithm absorbs the changes. But a business with a site ranked above the fold in its key search terms is a more valuable business than one buried on page 3 of Google\u2019s search results.<\/p>\n

If your client sells<\/a> yet another product to his best customer, it will yield a hefty bump in profitability; but if the customer already generates 30% of your client\u2019s revenue, more customer concentration will actually lower the value of his business.<\/p>\n

If the owner continues to prioritize short-term profit over long-term value, they could well end up with a profitable, but largely worthless, company. The trick to getting a business owner to make decisions that improve the value of their firm is to show them the impact of their decisions in the black and white of a valuation report.<\/p>\n

The second report card<\/strong><\/p>\n

The opportunity for a proactive accountant <\/a>keen to expand into advisory services is to add an annual valuation statement to the list of deliverables you provide your business clients each year. The statement can be provided six months after the tax return to ease the burden on your professional staff, give you a bump in cash flow, and give you a formal touch point with your client six months after tax season.<\/p>\n

The valuation statement can be a simple opinion of value, taking into consideration a key set of value drivers including things like:<\/p>\n